The key to powerful customer relationships is knowing your customers. They are the most loyal to the brands who know them. And when they feel seen and heard, they spend more time, and more money, investing in that brand. When you identify your customer by name, and make recommendations based on their preferences, you are letting your customers know you are paying attention.
Amazon Personalize makes this possible. It delivers real-time personalization and recommendations based on behavior, driving tighter bonds between you and your customer.
Learn how we can help you use Amazon Personalize to drive growth and customer satisfaction for your business.
Getting Personal with Amazon Personalize
Dom Profico, CTO US for Mobiquity
Our Chief Creative Officer, Mike Welsh, often repeats the need for a “fair exchange of value” of user experiences and interactions. The average user looks at their phones 150 times a day (and rising), but each of those interactions is growing shorter. Users perceive value when their technology interfaces enable them to get done what THEY need to do more efficiently. Lingering on a screen, scrolling through options...these are not things most users like. But every user is different. You can model behavior, and you can create 80/20 rules to hit a majority of users, but there is nothing like an application or an experience that just gets you. For users, feeling known is no longer a nice-to-have feature: it is an expectation.
Read the rest of Dom’s story.
