The world’s most advanced shopping technology is here so you never have to wait in line. Amazon Go was the first store to open with Just Walk Out Technology. The checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. Just Walk Out Technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When the shopping is completed, consumer can just leave the store.
Checkout-less technology is changing the retail industry, consumer expectations and businesses like never before. The biggest advantage for retailers using this smart technology is to gain a better understanding of the consumer’s path to purchase via new in-store data. By helping them understand what consumers buy, what their preferences are and what they leave on the shelves, these new data-driven insights will have a ripple effect, driving a series of improvements, and customer experience is no exception.
Finding your customers' friction and solving it is key for a seamless and immersive digital retail experience. As you think about transforming your business and adding digital solutions for a better customer experience, consider looking at the Mobiquity Friction Report. The Friction Report is a proprietary tool that uses AI/ML to analyze thousands of customer reviews on mobile apps, websites, and similar tools to help businesses see what they’re doing well and where they could use some help. The Friction Report can also summarize how these digital touchpoints, such as mobile apps, across an industry are performing.
One example of a retail friction report we've done recently, is the 2021 Grocery Shopping Apps Friction Report that reveals how grocery challenger apps are receiving better reviews than supermarkets experiencing less friction in their customer journey.
Other key findings of the study are:
With the right consulting partner, innovation doesn’t have to be difficult. Mobiquity solves real human problems with usefully applied technology such as cloud services, AI/ML, and voice to name a few. We offer a full range of capabilities to define, create, and deliver innovative solutions that solve your customer’s real problems and delight them along the way. We're representing the customer, business and technology needs throughout the entire methodology from innovation and ideation to the development, distribution and marketing of digital products and their experiences.
Using five core principles, we help you align to our digital traction framework that guides your innovation processes from start to finish. We start by first considering your users’ needs, ensuring that your innovation is human-centric at its core. We then help to create processes and collaborative teams, leading you to only build what has value for your organization so that you can make traction that brings meaningful value for your users.
From initial digital strategy and innovation, through design, build and deployment, we support our clients’ goals for meaningful digital customer experiences. We build on AWS to lower costs, enhance agility, and provide a stable platform for faster innovation. We specialize in creating frictionless digital experiences that drive revenue, efficiency, and customer satisfaction. From mobile apps to voice, chatbots to IOT, our services span:
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Digital payments. Enabling touchless payments is key to ensure a completely safe and contacless experience. |
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Click & Collect. Whether ordering food, picking up staples, or fueling vehicles, 41% of consumers say they are more likely to make frequent trips to stores for click & collect. |
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Rewards & Loyalty. 86% of loyal customers will recommend your brand to friends and family. Optimizing your loyalty program increases the volume and size of your sales. |
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In-App Delivery. Contactless delivery provides the opportunity to take back profits by UberEats, Instacart, and others. Plus creating your own delivery program enables you to create personalized experiences and offers based on customer data to increase spend and loyalty. |
The client is a global leader in opticals retail with many established brands that help millions of customers every day. In order to fulfill the localized digital customers’ needs, the client partnered with Mobiquity to create a digital platform to improve their overall customer experience.
