With new consumer preferences and behaviours likely to endure, financial institutions have been accelerating their digital banking programs. By now, you may have finished articulating (or updating) your digital banking vision. You’ve assessed and adjusted your business model – and determined how to extend or otherwise enhance your products and services. Now you’re ready to formally launch your digital banking program.
Or are you?
Working with banks and financial providers worldwide, Mobiquity have identified five key signs that you’re ready to launch your mobile or online banking service. As you prepare to pull the trigger, evaluate your readiness in these areas.
Pressure to offer innovative digital solutions is at an all-time high. Even so, you recognise that rushing to market does not guarantee success. You know that a better goal is to meet customers’ expectations while giving them an unsurpassed digital experience.
Innovation takes an investment of time and research. You aren’t releasing a solution simply to keep up with your competitors. You’ve dug deeper to get to the heart of what your customers want and need – and your program solves for those things in an effortless way.
You have an all-encompassing plan to promote your digital banking program across your in-branch advertisements, as well as via your social media presence, your TV commercials, and your other marketing materials.
Because your new offering will be digital, you’ve also considered ways to reach digitally savvy customers (think: YouTube ads, TikTok videos, and Instagram posts). And you’ve also thought through opportunities to advertise in non-digital channels – places like the gym, at the metro, and on university campuses.
In short, you have a plan to be wherever your customers are.
Ready, set, innovate
If you’ve answered yes to each of these questions, you’re ready to go! If not, we hope this guide can help you adjust your plan and increase your chances of success.
Ready to get started with your digital banking strategy? Let’s talk.
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