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Marshall’s Opens an Online Store for a Competitive Edge

Jackie Brusch
Publication Date
11 October 2019

Marshall’s Opens an Online Store for a Competitive Edge

Marshall’s, a US discount retail chain owned by TJX Companies, has officially launched their online store. The decision to bring discounted merchandise to shoppers digitally was a strategic move – one that will surely pay off for Marshall’s bottom line.

Brick and Mortar Businesses Feeling the Heat

With nearly 9,000 retail stores expected to close in the United States in 2019 (which is higher than the previous two years combined), the rise of e-commerce outlets like Amazon have made it harder for traditional retailers to lure customers in store, forcing them to change their sales strategy. Thus, it’s more important than ever for retailers to find a way to get online – effectively. 

So just how can you do that, and how is your competition making waves?

Digital Innovation: A Must-Have for Today’s User Experience

Retailers with a digital strategy, who are actively looking for new ways to reach users, are experiencing better brand awareness and an uptick in sales, giving them a leg up over the competition. 

But don’t just take our word for it, the statistics speak for themselves:

  • By 2021, experts predict that 17.5% of all sales worldwide will be online. 
  • In 2019, it’s expected that 67.2% of all digital sales will take place on mobile devices. 
  • An already impressive statistic, this number is predicted to grow to 72.9% by 2021. 

These trends are amplified when you look at the biggest shopping day of the year: Black Friday. CNBC reported the following staggering statistics about last year’s Black Friday and holiday online shopping:

  • 2018 online sales jumped 23.6% from a year ago, according to a new report from Adobe Analytics.
  • Black Friday 2018 was also the first day in history to see more than $2 billion in sales stemming from smartphones.
  • For 2019, Online Cyber Monday sales are expected to set a new record of $7.8 billion, up nearly 18% from last year.

What does all of this data tell us? If your digital efforts are lacking, sales will suffer and business will go to your competition. 

Getting it Right: It’s About Creating An Experience, Not Just Another Technology

Today’s consumers expect to quickly find what they are looking for on well-designed mobile apps and websites. They demand the ability to find information on the products they are looking at with a couple clicks and, once they have made their decision, finalize their purchase without friction.

Digital options have made customers much less patient. They no longer need to stand in long lines or wait for a cashier to make a purchase, and they won’t. 

When you need to create an unforgettable digital experience, it’s important to find the right partner that can devote their time and expertise to your organization and make sure the final solution delivers the best possible user experience. 

It starts with people who get it. People who listen to your ideas, brainstorm with you, and make recommendations that you may not have considered,including:

  • Ease of use - Have you considered different types of shoppers and unique needs?
  • Data privacy and protection - Is your user’s information as secure and protected as it can be? Is your site in compliance with appropriate regulations?
  • Holistic digital transformation - Have you considered the full shopper journey? Are their opportunities to improve user experience at other touch points making in-store shopping as easy as online?
  • Personalization and tailored experiences - Are your customers offered goods and services that are relevant to their interests and past shopping history?
  • Speed and agility - How many steps does it take for shoppers to find what they are looking for?

The Mobiquity Difference

We blend strategy, creativity, and technology in our end-to-end, full-service solutions and can help you build a roadmap for your digital future that gives your customers the experience that will bring them back, time and time again.

Ready to talk to us? Contact us now to learn more.

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