Thank you for your interest in our How to Create a Compelling Curbside Delivery Program eBook!
Introduction - Why Curbside?
Who Benefits from Curbside?
Who should Implement a Curbside Program?
There are many retailers that should consider implementing a curbside delivery program as demand for this option becomes higher than ever.
Convenience stores and gas stations
Mobile apps can offer concierge-like service, allowing customers to place food or grocery orders alongside their fuel order. Upon submission, staff can bring orders out to customers and fuel up their cars. Meanwhile payment for every transaction has already been secured in-app.
Specialty retailers
Whether a clothing store, home goods retailer, sporting equipment store, or other specialty retailer, these businesses can benefit from curbside, too, by using it to differentiate from the competition and appeal to a new, convenience oriented shopper who has come to expect curbside options.
Grocers and mass retailers
Grocery store chains and mass retailers have an opportunity to better triage the influx of orders and they can do it with curbside. This is especially relevant now because COVID-19 changed consumer behaviors, showcasing a surge in curbside orders that many grocers had never seen before. This change caused issues - from not having the right groceries, to missing a bag, and even being charged more money for an item than what was listed online. In addition, reusable bags aren’t getting as much love these days. How can you offer your eco-friendly guests options that enable them (and you) to be environmentally conscious? For these reasons, right now may be the perfect time to revisit what worked and what didn’t and create a plan for the future.
Full-service and quick-service restaurants
Of course, full-service and quick-serve restaurants needed to move to curbside delivery and pickup during COVID – but many have come to realize the long term benefits. From increased orders to streamlined backend operations, a curbside mobile app can make the entire restaurant experience better for both customers and staff.
The Top 5 Myths Around Launching a Curbside Delivery Program
The Benefits of Curbside
| Why guests love curbside | How it can benefit your business |
| Minimizes customer effort. | More frequent visits! If it’s easy to get in and out on the go, guests are likely to visit more often. |
| Shorter wait times. | Happier customers, higher throughput and greater sales during peak times. |
| Allows customers to fit in pick-up according to their busy schedules. | Better planning - you know when to expect visits and can prepare in advance. |
| Allows for multitasking (eg. get gas and a snack in one location or trips to two stores close to each other). | Higher check averages and/or more visits. |
| Less contact, decreased chance of interaction with a sick person. | Maintain cash flow and customer preference - customers will choose your location over stores without curbside. |
| Allows pick up on their schedule without delivery charges and tips. | No need to invest in an expensive fleet of delivery drivers. |
| More ways to gain rewards for frequent purchases. | One way to increase curbside engagement during peak times when your company is busiest is to offer incentives for using the curbside mobile app. Thus, you are building loyalty with your consumers while they’re gaining rewards. |
| Get the information they need, when they need it (such as updated business hours, communication regarding hours for at-risk populations, etc.). | Companies can use push notifications via their mobile app to provide their customers with valuable information that they otherwise may not know, such as changes in company hours. This helps build trust between your brand and customer. |
Challenges to Consider
Conclusion
Additional Resources
Watch our video on how curbside can be contactless.
