New infographic reveals massive increase in digital health adoption among baby boomers
Mobiquity has been tracking digital adoption pre- and post-pandemic across industries, with a special interest in the baby boomer age group. Historically, boomers have been labeled a group that is less tech savvy than other population groups, and we wanted to know if this has since changed due to COVID-19. (Spoiler alert - it has!)
Boomers have adopted digital technology for their healthcare
Mobiquity’s survey found that this group has increased their use of telemedicine, virtual visits, and digital health tools. These results point to a unique opportunity to help older populations and healthcare providers improve health outcomes for this patient population leveraging digital technology.
Here’s a sneak peek of some of the results we discovered:
Ready to create your digital pharmaceutical transformation platform?
We believe that addressing customer challenges gives you opportunities to delight. Using our proprietary Friction Reports and strong industry expertise, we dig deep into customer sentiment and create action plans that remove engagement roadblocks. The end result is seamless, relevant experiences that your customers will love.