Digital healthcare trends 2023

Teun Schutte
Publication Date
16 January 2023

Digital healthcare trends 2023

After the push to remote care and accelerated uptake of new technologies in the past COVID-years, in 2022 we have seen a focus on improving patient centricity by optimising the patient journey and increasing the value of care delivery. Understanding how technology can help to improve the patient journey, comes down to understanding the patient’s experience in each stage of their illness process, outlining all professional and non-professional stakeholders involved in the care process and figuring out their frictions. Only when we have a deep understanding of the journey, can we start thinking of how to apply solutions that will improve accessibility, empower patients as much as possible and drive proactive care.

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From investor perspectives, we learn that in 2023 the investor will be more selective when deciding where to put their money. There will be a greater focus on outstanding ROI performances and strong value propositions of digital solutions in three key segments:

  • solutions that drive ‘from hospital to home’ for example by introducing remote care to reduce cost and improve patient experience;
  • digital developments that will accelerate ‘drug development life cycle’ to increase the speed from molecule to market by AI driven molecule discovery, decentralised clinical trials and patient and HCP engagement;
  • and in solutions that can reduce the workload of the healthcare professional or help to attract or retain the workforce.

In 2023 we expect to see major progress in the following areas:

Data science

Data science technologies have become popular in healthcare and life science, to uncover new treatments and to predict, diagnose, monitor and treat patients more effectively. The usefulness of AI, ML, RL will grow further in 2023 to deliver greater effectiveness and better, more accurate, patient care. Data driven decisions improve processes, compliance and reduce costs. A returning challenge is that the vast amounts of healthcare data generated is often siloed and difficult to access and analyse. Companies will further increase their effort to unlock this data alone and in partnership. Those that succeed will be able to leverage data science technologies and provide healthcare professionals with the ability to turn data into actionable insights. By analysing data from various sources, healthcare professionals can identify trends and patterns, thus making better decisions in the patient journey. Start with our recommended approach.


remote-healthcareRemote healthcare

Before covid it was almost impossible to request a video consultation with your general practitioner. Many patients and healthcare professionals have now realised that for many conditions, care can be provided with a better experience at a distance. With the costs of delivering face-to-face healthcare continuing to rise and the labour shortage, we will see more remote healthcare solutions such as telemedicine, patient monitoring and tracking being adopted in 2023. Healthcare is coming home.


Consumerization of healthcare

Growing patient demand for proactive, personalised experiences as offered in other industries. As patients are increasingly comfortable with digital communications they want to interact with healthcare professionals in a similar way. Healthcare companies need to pay close attention to consumers’ digital expectations, understanding these with data science technologies and creating consistent omnichannel experiences, while collecting and analysing data. How to start? Request a friction report.

healthcare-trendsWearable devices

Wearables are no longer only about connecting patients to information technology, more interconnected parts of healthcare, including supply chain and financial services are implemented. The “Internet of Medical Things” has expanded fast from simple tracking to more smart devices capable of various sophisticated scans. In 2023 we will see more development in wearable devices, for instance devices that can monitor multiple biomarkers to give a full overview of someone’s health. And the trend of healthcare coming home will rely mostly on smart devices that will continuously collect data. Data science technologies can connect the dots from various sources to get actionable insights for both patient and healthcare professionals.

Personalised medicine

In 2023 we will see a focus on patient engagement and self-advocacy to improve the patient journey that leads to better outcomes. Healthcare stakeholders must work together and take a pro-active approach in reducing friction points to better patient experiences, so that patients stay engaged with their treatment. Data science technologies are useful to drill down to the personalised treatment.

Boosting cloud technologies

The use of rapidly evolving technologies like AI/ML, IoT, augmented and virtual reality, digital twins, and remote monitoring devices, will increase significantly in healthcare. These new technologies bring a considerable shift in the consumption, storage, and sharing of medical data. Cloud computing in healthcare will provide a solution, opening new channels for patient outreach and accelerate personalised care to improve outcomes consistently. Cloud technology will boost businesses by reducing IT costs, improving scalability, flexibility and collaboration, while ensuring privacy and security.

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Teun Schutte

As an expert in digital healthcare and organizational excellence, Teun Schutte is the Managing Consultant of Digital Strategy Healthcare, Mobiquity. Teun has an established career in healthcare, with a specialism in respiratory health. Beginning his career at GlaxoSmithKline, he spent over 13 years at the organization and worked across 6 different roles. Teun joined the company as a Clinical Research Manager and rose through the ranks to become the Head of Sales and Marketing for Respiratory. Teun has worked on developing digital health solutions, such as the deployment of the MyAsthma application, a COPD coach, and he was integral to the transformation of GSK towards empowerment and digitalization. In 2015 Teun completed Nyenrode Business University in Amsterdam in Healthcare Innovation and Management which further strengthened his expertise in health innovation. Teun joined Mobiquity in 2016 to strengthen the team with his healthcare strategy and digital experience. He has worked with the Princess Maxima Center for Pediatric Oncology to redefine the patient pathway from the perspective of the family. He created a digital assistant for pain management and worked in many more disease areas to design and validate digital opportunities, always with delivering value to all users value in mind. In his free time, Teun undertakes voluntary work for the Personalised Healthcare Catalyst Alliance where he has created multi-stakeholder journeys and projects for rheumatoid arthritis and depression, such as “HelpYourFriendsHelp” - a project which activates the social network for people with mental challenges. He is also a volunteer for “Het Longfonds” – a Dutch non-profit which tackles chronic lung diseases. Teun is an authority on using digital technologies to create human-centric healthcare solutions, multi-stakeholder design, respiratory healthcare solutions, realigning the patient pathway from various stakeholder perspectives, and reimagining financial well-being as part of every healthcare strategy.