Before COVID, most consumers chose retailers, restaurants, convenience stores, and other providers based on the quality of products and services, the pricing offered, and the overall customer experience. In the COVID world, consumers have a new priority: safety.
Given the continued uncertainty around the spread of the novel coronavirus, every organization needs to give serious thought to how it can address health concerns, increase certainty, and, ultimately, reduce consumer anxiety.
Rather than viewing this as an exercise in problem solving, consider it a business opportunity. Flip the script to find more value for your customers AND your business. How? You can start by exploring these questions:
Shopping behaviors have changed at an unprecedented pace in 2020. Be strategic about how you build on that momentum – and position your brand as a dependable, safe, and desirable choice for customers in a way that works best for you.
If you’re ready to start thinking about how you can improve the way you protect and engage your customers, let’s chat.
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