4 Tips for creating a successful insurance mobile app
Mobiquity researched what makes a successful insurance mobile app using the Mobiquity Friction Report. The Friction Report is a proprietary tool that leverages artificial intelligence/machine learning (AI/ML) to analyze thousands of customer reviews on mobile apps, websites, and similar tools to help businesses see what they’re doing well and where they could use some help. These findings, plus our work helping insurance clients with their digital programs and products, have shown that the most successful insurance mobile apps factor four key considerations into their digital strategy.
Let’s dive into the four recommendations.
Four tips for creating a successful insurance mobile app
Insurance companies that factor these considerations into their mobile app strategy are far more likely to be successful and retain customers.
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