4 Tips for creating a successful insurance mobile app
Mobiquity researched what makes a successful insurance mobile app using the Mobiquity Friction Report. The Friction Report is a proprietary tool that leverages artificial intelligence/machine learning (AI/ML) to analyze thousands of customer reviews on mobile apps, websites, and similar tools to help businesses see what they’re doing well and where they could use some help. These findings, plus our work helping insurance clients with their digital programs and products, have shown that the most successful insurance mobile apps factor four key considerations into their digital strategy.
Let’s dive into the four recommendations.
Four tips for creating a successful insurance mobile app
Insurance companies that factor these considerations into their mobile app strategy are far more likely to be successful and retain customers.
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Brian Levine serves as Mobiquity's VP of Strategy & Analytics, in addition to running Mobiquity's insurance vertical in the United States. At Mobiquity, he has developed digital strategies for multiple insurers, including Amica, Arbella, Mercury, and Travelers. In addition to his work in this vertical, Brian has pioneered research products at Mobiquity that look at clients through new lenses, including developing the Mobiquity Friction Report (tm) which uses large sets of consumer sentiment data to prioritize digital development based on consumer interest. Prior to his role at Mobiquity, Brian founded a consumer research company acquired by Nielsen in 2015 and lead the development of Audible on Alexa for Amazon.
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