Prior to the COVID-19 pandemic, home insurance claims apps had little to no traction. At Mobiquity, we saw insurance companies approach this concept in many different ways, but user adoption remained stubbornly low. On average, less than 5% of insured homeowners file a claim each year. And within that small percentage, we see less than 5% of policyholders use the app to file that claim.
But all of this is about to change thanks to evolution of consumer behaviors – a direct result of the pandemic. With a stronger dependency on digital solutions, there’s never been a better time for insurance companies to rethink their digital strategy.
In an article with PropertyCasualty360, Brian Levine, Mobiquity’s VP of Strategy and Analytics, gives three reasons why providers stand to benefit from app investment right now.
