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In this video, Dom Profico, Senior Vice President of Engineering and US Chief Technology Officer, discusses what Digital Transformation means to him.
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The Mobiquity Minute video series was created to provide tips, insights, and expert perspectives on all things digital. True to its name, in just about a minute, watchers will learn about a variety of digital topics – from mobile apps to conversational AI, digital transformation, customer and employee engagement, AI/ML, and everything in between. Check back often for new videos regularly. Want to keep watching? Scroll down for more interesting insights.
For me personally, digital transformation is really an audacious goal of changing how you interact with your customer, your users.
And really, customer, in that sense, can be any kind of a user you are targeting, whether it's, you know, a patient because you’re a healthcare platform or, you know, it's a quick serve restaurant and you have a customer coming through drive-thru.
You know it's however you really want to define them, but the key to digital transformation is that you're attempting to meet them where they want to be. Not where you necessarily want to be, not how you think about how they interact with your business, but very much about where that user wants to be.
I don't think it's possible to achieve a true digital transformation without embracing modern technologies, like the cloud, like artificial intelligence.
I think people are finicky. And you need technology that can change as fast as a user can change their mind.
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