We've seen a huge explosion in digital adoption and growth in digital banking since the pandemic began. But what will the future look like? In this Mobiquity Minute video, VP of Financial Services, Matt Williamson, discusses what banks should do next to stay relevant in a world that has vastly accelerated its use of digital.
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The Mobiquity Minute video series was created to provide tips, insights, and expert perspectives on all things digital. True to its name, in just about a minute, watchers will learn about a variety of digital topics – from mobile apps to conversational AI, digital transformation, customer and employee engagement, AI/ML, and everything in between. Check back often for new videos regularly. Want to keep watching? Scroll down for more interesting insights.
We've seen a huge explosion in digital adoption and growth. What we're going to find is everyone is now on board and comfortable with digital interactions. And now's the moment where banks and the financial services community need to really get into the use cases and have general nuances into their applications. Look at what's working and what's not and refine accordingly because now that everyone's adopting digital, they're not going to revert back to the way things used to be.
There's not going to be a reverse cycle when we return to normality as such. I think, because people have gotten used to leveraging and utilizing digital services, they're not going to return back to bricks and mortar in the way they did before.
Some of the biggest challenges that banks and banking are experiencing at the moment is actually relevance. And what I mean by that is not are they relevant, of course they are. But are they relevant to what they currently do and how they serve?
The reality is, banks need to find their place in the new ecosystem, you know, you have fintechs, you have challengers, you have digital front ends, you have consultancies, like ourselves. So the reality is they need to make sure they understand their place and then leverage key partners like ourselves to help them achieve the outcomes that their customers need, so collaboration is going to be key for any banking community that wants to succeed and thrive in the future.
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