Mobiquity Minute: QR Codes

Topics
Contactless
Author
Mike Welsh
Publication Date
16 February 2021

Mobiquity Minute: QR Codes

QR codes were once considered an archaic technology – but are they?

In this Mobiquity Minute video, Mike Welsh, Chief Creative Officer at Mobiquity, discusses how QR codes are making a comeback as safety and convenience become increasingly important for restaurants and their guests.

 

 

The Mobiquity Minute video series was created to provide tips, insights, and expert perspectives on all things digital. True to its name, in just about a minute, watchers will learn about a variety of digital topics – from mobile apps to conversational AI, digital transformation, customer and employee engagement, AI/ML, and everything in between. Check back often for new videos regularly. Want to keep watching? Scroll down for more interesting insights.


Transcript:

Everybody's been to, hopefully, to a location where they've seen the QR codes on the tables outside the restaurant. You know, for a while there, people were like QR codes are like poo poo. They're not cool.

Now QR codes are the only way you're going to get a menu at a restaurant, and I think, so what's old is new again. I don't need an innovation lab. I don't need 3D printers. I don't need sort of this, you know, HoloLens so I can look at my inventory in the store. What I need is things that can help me operate, more efficiently. Faster. With less steps in a process. I want to be able to tell a smart speaker on my headset that we're out of something and I want that to be translated and I want it to actually go back to my supply chain and tell it to start building my new order as opposed to walking around the store with a clipboard or an associate app.

I think the idea is that technology plays a role. It's just that the role now has to be a little bit more focused on operational, you know, when there's a crisis we move from like, innovative budgets, discretionary money, to operating expense money that's focused on solving a severe business problem or taking steps out of a process or I've got to go get a guy to paint all the numbers on all the spots, right. You know that that's sort of where business is and I think it's a great chance to reboot a little bit in sort of this brave new world.

Mike Welsh

Mike Welsh is the Chief Creative Officer at Mobiquity, leading a team of experience architects, experience designers, and conversational designers to deliver engaging and compelling solutions in collaboration with engineers who bring these solutions to life. He has been doing this for over 27 years, having joined Mobiquity near it’s beginning. Mike notes that what originally drew him to his role is the ability to transform experiences for companies and their customers. What keeps him and the team engaged is the opportunity to find out what truly transforms human experience and then bring it to life. He’s a firm believer in the power of a team and its ability to create impact derived from insights. Mike makes no special claim of expertise or experience because every engagement is a team effort. Each time he and the team engage with a client’s challenges and opportunities, good things can happen. Curiosity and a core belief that some of the best work comes when a team understands the humans behind their work is central to understanding the role that technology can play. Mike’s time spent with clients and teams includes work within creative, business, and technology fields, bringing many skills to the table including: experience strategy, experience design, product strategy, and product design. His industry knowledge within these functions spans healthcare, retail, ecommerce, and financial services and he has lectured on these topics at University of Pennsylvania, Drexel University, Moore College of Art and Design and various conferences. In addition, Mike holds a Nielsen Norman Group UXC certificate working toward master certification. While no one is a bigger Mobiquity champion than Mike, much of what fuels his passion comes from the time he spends away from work. He is a father of three, an avid runner, traveler, cook, and outdoorsman. A voracious consumer of audiobooks, Mike is always learning and drawing connections about how we can make a difference today for our future selves. When thinking about what’s to come, Mike believes that artificial intelligence, immersive storytelling, and machine learning will play a significant role in defining experiences humans have with technology.

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