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Mobiquity Minute: Start Right, Shift Left

Dominick Profico
Publication Date
19 June 2020

Mobiquity Minute: Start Right, Shift Left

In this video, Dom Profico, Chief Technology Officer, discusses the start right and shift left mentality when thinking through cloud technology and digital transformation.

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Mobiquity Minute- Dominick Profico- Start Right Shift Left


The Mobiquity Minute video series was created to provide tips, insights, and expert perspectives on all things digital. True to its name, in just about a minute, watchers will learn about a variety of digital topics – from mobile apps to conversational AI, digital transformation, customer and employee engagement, AI/ML, and everything in between. Check back often for new videos regularly. Want to keep watching? Scroll down for more interesting insights.


The way I think about how digital transformation is “applied ambiguity.”

It's about applying a concept I refer to as “start right and shift left,” which is really a mindset about: how do we choose the technologies we use? If you look at the broader timeline, historical timeline, of technology and you kind of - the past is on the left and the future is on the right.

You know, our goal within engineering, within Mobiquity, is to start as far to the right as we can. Start with the most modern, most recent technologies.

Use the technologies that have the most likelihood of success in addressing that need and then you shift left as you're required to; shift left as you're forced to because of regulatory concerns or because of other limitations applied to you by your customer, your business, your domain.

And in that mindset is, we want to start with the most advanced, forward-thinking cloud technologies and shift left as needed. And that I think is kind of a true path to digital transformation.

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