In this video, Lori Balducci, SVP, discusses Mobiquity’s super power: blending creativity and back-end engineering for ultimate success.
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The Mobiquity Minute video series was created to provide tips, insights, and expert perspectives on all things digital. True to its name, in just about a minute, watchers will learn about a variety of digital topics – from mobile apps to conversational AI, digital transformation, customer and employee engagement, AI/ML, and everything in between. Check back often for new videos regularly. Want to keep watching? Scroll down for more interesting insights.
Transcript:
Our ability to really understand users and user behavior and desires really feeds into our strong, strong design capabilities. Anybody could create beautiful imagery, you know, an application that moves well, but when you really try to drive a specific behavior and you do it in a way that people don't even realize just how hard simple is to do - our design folks are magical when it comes to doing that kind of thing.
And the ability to make that all happen and take a super complex, oftentimes, back end environment and have it presented itself in a way that, just again, seems simple, is a sign of really strong engineering.
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