Mobiquity sponsored Backbase Connect 2019, which took place on November 5th and 6th in Beurs van Berlage in Amsterdam. This year’s theme was ‘The Neo Reality’. The event gathered leaders in the financial domain to share thoughts on the latest in digital-first banking to new business models.
Our Creative Lead Paul van Raak and Experience Designer Rob van Duinen presented on staying inspired by challenger banks, using it as motivation to keep improving the digital customer experiences you offer. The metaphor of choice: donuts!
With the banking world being more competitive than ever, the two argued that banks should want to differentiate what they offer and how. Compare this landscape with a box of donuts: many different flavours, colors, toppings and fillings. Take a bite out of each one of them and see what combination best suits your intended customer experience - creating the optimal mix of banking services for your target audience.
We enjoyed meeting many financial leaders and share our knowledge on Banking at The Speed of Life. Our previous successes with Bank ABC, Berenberg Bank, Rabobank, BPI and others lead to inspiring conversations with likeminded business experts. If you’re interested in our work with Backbase and want to see how we can help elevate your online banking offering, feel free to reach out.
