In a recent article published by PaymentsSource, David Heun discusses how the coronavirus has created consumer interest around pay-at-the-pump mobile apps for gas stations and convenience stores. Although contactless fuel pay seems to be a worthwhile investment for these companies, David explores the importance of ensuring that these mobile apps are implemented in a way that meets customers’ needs.
To explain how gas stations and convenience stores can create meaningful touchless payment options for customers, PaymentsSource turned to Mobiquity’s VP of Strategy & Analytics, Brian Levine, to understand how our proprietary Friction Reports have helped the industry understand how to improve their mobile apps to meet customers’ expectations.
Gas stations and convenience stores looking for insights about how to evolve their business in light of the global coronavirus pandemic should read this piece to get valuable takeaways for their H2 2020 strategy and beyond.
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