Consumer engagement with digital technology has changed drastically due to COVID-19. Some consider baby boomers less digitally savvy than younger generations, but is this true?
Mobiquity set out to understand how COVID-19 has affected the baby-boomer generation, given that they are among the most vulnerable and therefore have a vested interest in the safety advantages that technology can offer. To learn more, we surveyed a group of 253 baby boomers to showcase the trends happening in digital as a result of this “new normal.” To make the picture even clearer, we also surveyed 349 non-boomers about their behaviors to see how different or similar baby boomers are when it comes to technology, both before the pandemic and after.
We hope our findings will help you define or refine your 2021 digital strategy as you begin to assess how to create the best possible experiences for all of your customers.
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