The role of digital healthcare solutions in the patient-centric care

Mobiquity Marketing
Publication Date
24 February 2023

The role of digital healthcare solutions in the patient-centric care

Despite considerable progress in digital transformation, healthcare is still lagging behind compared to other industries. The healthcare industry is notorious for being slow in adopting new trends as it is often slowed down by strict regulations. However, with the rapid rise of technology, hospitals and healthcare systems have started to replace traditional medical practices with modern solutions. The future of healthcare consists in laying the foundation for a patient-centric and smart healthcare system. Although it involves the alignment and management of multiple stakeholders along the care journey, the patient is really at the centre of health management, care and communication.

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How digital strategies lead to a patient-centric care

The modern day patient and their families are highly digitally empowered as consumers in everyday life. As the patient demands evolve, healthcare providers need to adopt digital strategies that will help them build a strong patient-doctor relationship and deliver excellent healthcare experiences. Digital transformation in healthcare and cutting-edge technology solutions can improve healthcare services by better connecting patients, physicians, and healthcare systems. Mobile healthcare apps and solutions that connect patients and healthcare providers improve the accessibility of services and provide real-time care. Digital solutions can store all the historical data related to the patients’ conditions in a single repository, which allows healthcare providers to take immediate action.

A patient's journey

Patients discover pharmaceutical companies and their therapies in various ways, using Google search, product brochures, and community support groups. Once they start using a product, a new path in their journey begins. From adverse effects to positive outcomes, each patient’s journey is different, complex and varies based on their unique health condition. There is no hidden secret to success or perfect therapy, but the patient’s journey can be improved and personalized by closing the gap between all stakeholders involved in the healthcare process. This is where digital technology comes into play, and it can make or break a healthcare product depending on how easily, efficiently and quickly it can be adopted.

Shaping the future of digital health

With the rapid adoption of digital technologies around the world, digital tools such as telemedicine, mobile applications, virtual video consultations and examinations, or remote monitoring have become the new norm. A recent European Digital Health Study from the UK, the Netherlands and Germany shows that patients are willing to adopt digital service if it matches their needs and ensures high quality. Another key finding is that 1 in 3 patients prefers mobile healthcare apps to in-person consultations with the expectation that over a half of them will use such apps in the future. Interested to discover more digital healthcare insights and technology advancements? Visit our digital health solution page.

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