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“Today's fastest growing companies didn't get where they are by using the same business models as their competitors or incrementally innovating using the same tried and true practices. Instead, they changed the game with technology. They jumped on trends, pioneered new digital models, and offered products and services that differentiate with insight. And they did so ahead of their competition.”
This quote from Forrester calls out the importance of disruption in digital transformation. Because without disruption, innovation doesn’t exist.
So… What Does it Mean to be a Digital Disruptor?
...And Who Embodies Disruption Today?
In the context of digital transformation, disruption is a change in “business as usual,” leading to a better place than we were before. It’s implementing something new for the betterment of customers, employees, and stakeholders. It’s making a commitment to be different, to disrupt the industry with something great.
A digital disruptor is someone you want to be. Here are just a few of the best known disruptors today:
All of these people have challenged the status quo, even in the face of adversity, to bring forth some of the world’s most well-known solutions – the majority of which, if not all, are used every single day by millions of people around the world.
Many of these innovative leaders started out with simple ideas and built on them to create the solutions that have changed our everyday lives. So… how did they do it?
How to Become a Digital Disruptor
To be truly innovative and disruptive, your business should look past the technologies that will keep them relevant. Instead, focus on the bigger picture.
Forrester outlined ways you can incorporate innovative thinking in your business to create disruption in your industry and better solutions for your customers:
Successful Digital Disruption Examples
Maybe you’ve come this far and you’re thinking, “It’s too hard, I’m not Steve Jobs.”
Never fear, you don’t have to be the next Steve Jobs to make an impact for your customers. Opportunities abound to utilize growing technology trends to improve lives in meaningful ways.
To further prove the point, Forrester found that firms with advanced technology-driven innovation practices are growing 3.6 times their industry average, while beginners are shrinking – and none of this is true or possible without disruption.
Keeping Your Customer at the Heart of it All
Now that you know what digital disruption is, why it’s important, and how you can get started, it’s important to not lose sight of the most important factor: your customer.
Working with a partner that has deep-rooted experience can help your team deliver the right disruption, faster and more seamlessly than going it alone. This ensures that the right actions are in place to make your innovation successful and add value to your users.
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