Reviews can build or break a brand
Consumers have been conditioned to look at reviews and make decisions based on them. Research tells us that consumers are:
So what can you do if your bank’s mobile app has negative reviews? Bad reviews provide the insights necessary to improve. Once you know what customers are saying about your bank, you can make a plan to address the frictions and double down on successes.
By examining customer feedback of some of the biggest banking apps in the Apple and Android app stores including Bank of America, Capital One, Chase, Citibank, and Wells Fargo, Mobiquity uncovered insights into how consumers have engaged with these banking apps during COVID-19. This information, along with other free resources in this report, will give you an action plan that you can use as you move forward on your digital journey.
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