Digital touchpoints have never been more important to the success of businesses of all sizes, across just about every industry. Unfortunately, digitally transforming a business can be a daunting task. To help break down the process into more manageable steps, this month we’re bringing you a new tip for digital transformation success for every work day.
In week 1, we focused on pulling together the data that you’ll need to make crucial decisions related to digitally transforming your business. Before you dive into the hard work of executing a digital transformation plan, however, you’ll need to level set the expectations of your team about how the process will come to life.
This week, we’ll share some tips on setting the right mindset to enable a successful transformational process. Digital transformation is often more hearts and minds than bits and bytes. The best digital transformation teams have a relatively high EQ (emotional intelligence) and nearly continuous engagement with the stakeholders necessary to make the process a success.
Day 6 - Expect the challenges that come with true transformation
Everyone struggles with change. It’s important to remember, though, that when transformation occurs, those that struggle the most will benefit and become the people that struggle the least. Before you get started, think about the key stakeholders in your project. Consider their perspective and where they may have concerns and potential resistance. By considering key players early in the process, you may be able to anticipate and resolve challenges faster along the way.
Day 7 - Consider the complexity of your organization
As you engage in the planning process, think through how well your business is designed to enable quick and confident decisions. Making decisions in large, complex organizations will take time. Be patient. The more siloed an organization is, the longer it will take to bring digital transformation to life. You’ll want to have a game plan for how to get key decisions made within the organization.
Day 8 - Get your team in the right mindset
Orient yourself and everyone involved in your project to the idea that digital transformation teams are chefs not bakers. It’s not as simple as determining the end goal and executing on a series of predetermined steps to get there. Digital transformation is about creating something with empathy, ideation, and focusing on new, inventive, insight-driven solutions - this will often require some level of improvisation to get the best end result.
Day 9 - Remember that methodologies don’t work, people do
Too much process and not enough thinking for oneself can be dangerous during a digital transformation. Methodologies should be used sparingly because they can stifle creativity and innovation that comes from you and your team.
Day 10 - Map out unknowns
Last week, we established the importance of considering all relevant data sources to inform your project. This week, build upon that by considering unconscious incompetence – or knowing what you know, unknowns, and the unknowable unknowns. These grey areas are what many digital transformation teams struggle with in the trenches, day in and day out. Considering as many of these in advance can be helpful. And when you’re in those trenches, research trips, observations, hunches and accepting the uncertainty for a while can be a catalyst throughout the digital innovation process.
Onto week #3
Now that you’ve made it through week #2 and have laid the groundwork, you’ll be approaching week #3, where you’ll be in the thick of your project. Check back next week as we take the next step in our digital transformation process: best practices during digital transformation.
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