If 2020 was the year that erased seemingly indestructible boundaries between technology and patient care, and 2021 was a year of digital momentum in healthcare and life sciences, we expect 2022 to be the year these advancements meet increased focus on the patient journey and deliver real value for end users.
Getting the most out of technology in life sciences comes down to understanding what patients go through in each stage of the process, figuring out frictions in that journey, applying solutions to meet people where they are, and giving them as much control as possible in managing their own health.
Here are three areas we expect to see major progress in 2022...
Digitization of clinical trials
For obvious reasons, clinical drug trials have received a lot of attention over the last 18 months. One trend that will continue to gain steam in 2022 is the digitization of clinical trials, leveraging technology from other industries (think curbside pickup).
Onboarding is one of the biggest opportunities for digitization of clinical trials, cutting back on paperwork and improving data capture. The ability to verify identification and eligibility to participate, and ensure informed consent, are easier and more streamlined with digital tools.
Increase in use cases for voice technology across healthcare and life sciences
As voice technology has improved, we should expect to see it applied in more ways across the full journey of both patients and healthcare professionals.
One major appeal on the patient side is accessibility. Literacy, specifically average reading and writing levels across broad populations, are sometimes disregarded in traditional methods of collecting or recording important information. This can be seen in the simple exchange of information during appointments or in clinical trials where people are asked to record their own experience and data.
Additionally, voice technology creates value by saving time for physicians and providing a quality summary of the consultation, and giving patients the option to listen back to what was discussed, share it with family or some else they trust to give better context and acceptance.
AR and VR improve the exchange of important information
Like voice technology and other digital advancements, augmented reality and virtual reality have a place to grow and improve processes within the patient and HCP journey.
One area to look for great use cases would be around medication. For example, if patients are able to scan a code on their medication and receive more content and context around usage, you will see the journey improved on both sides. It will take less time from physicians, and lead to more correct usage and greater overall medical adherence.
The focus on healthcare and life sciences has been greater over the last 18 months than arguably any other time in history. This attention, and the unique challenges the industry faced in battling a global pandemic, have set us up for a faster technological evolution than we would have faced otherwise.
We look for these areas to continue to grow and evolve as the industry becomes more focused on delivering the best possible experiences throughout the entire patient journey.
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