Uncovering friction in e-Grocery: Experience as a growth driver

Uncovering friction in e-Grocery: Experience as a growth driver

Download now

Understanding what the major frictions are for digital consumers is critical to ensuring business success. Learn how to enhance the online FMCG shopper experience with insights from Lenneke Schils, Global Insights Director at GfK, and Danny Groenenboom, Strategy Director Europe at Mobiquity, on:

• the e-Grocery landscape
• how to uncover the major differentiators for online survival
• satisfaction drivers at main online retailers
• developing and implementing digital strategy from idea to innovation
• inspiration for innovation based on GfK insights
• tips and tricks to start tomorrow

Interested to find out your frictions and learn how digital innovations help improve shoppers’ online experience in FMCG.

Fill in the form to download the full presentation