Every time we work with a client, we ask them: what’s your “why?” It can be so easy to focus on the “what” which is where many businesses get stuck. They focus on things like: what button are users going to tap? What screen will they see on my mobile app? What voice commands will we program into our Alexa skill? And while these are great questions, they only address the second half of your problem. First, you must address the “why?” so that the “what” is more meaningful.
The “why” is asking yourself:
By identifying your “why,” we uncover the frictions that exist, and then make sense of them, in light of your business, to spark transformation. We help our clients create those little moments, between action and response, that transform customers’ experiences, taking them from monotonous to meaningful.
At Mobiquity, our creative and experience design services can be broken down into five key pillars, all of which provide you with the background, tools, and plans to move your goals forward.
Let’s take a look at the pillars.
We explore the holistic context of a challenge or problem and do this by executing and analyzing qualitative research. Then, we think about what the qualitative research tells us. Does this help us get you closer to your “why?” How can we use this to take your program to the next level?
In ideation, we focus on defining human needs and we brainstorm on what challenges your brand can solve for its users. This can often be accomplished quickly in an ideation workshop, which would lead us to creating and visualizing value propositions that work within or inform your product strategy.
Mobiquity delivers technical and visual design, in addition to creative content, in agile, cross-functional product teams. We ensure agility by sourcing every project with the right amount of strategists, creatives, designers, architects, and engineers to meet your goals and deadlines. Our models are customized based on your needs. We take a close look at what your project entails, and then we organize the most agile, fit-for-purpose team to ensure your success.
You’ve gone great lengths to build a unique brand and loyal customer base. Let us help you elevate your brand experience with a successful digital transformation strategy.