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In the early days of the coronavirus pandemic, contactless delivery soared. Instacart added 300,000 new workers in just one month as a result of the demand. In May, DoorDash sales were up 110% since the start of the year. Driven by the need for consumers to stay home and avoid exposure to COVID-19, delivery saved the day.
Today, not much has changed. The demand for contactless delivery has remained steady, with some data suggesting that the enthusiasm for delivery services will remain long after a vaccine is distributed. For example, Mobiquity research shows consumers say they’ll still purchase from standard delivery carriers (Amazon, USPS, etc.) and food aggregators (Grubhub, Instacart, etc.) at 90% of the volume they were purchasing at the peak of the COVID-19 pandemic in March – showing virtually no decline in the demand for safe delivery. There’s never been a better time to invest in your own delivery app.
While utilizing a third party delivery app can serve as a short term fix, restaurants, convenience stores, and other retailers thinking about how to strengthen their businesses as the pandemic continues, and even post COVID-19, should consider creating their own in-app contactless delivery program.
Here are some of the benefits we’ve witnessed our customers experience as a result of implementing contactless delivery:
Save yourself and your customers money
With your own contactless delivery experience, you can keep profits inside your business. Your customers will also be happy to save on the fees that 3rd party apps layer on top of your established prices.
Sharper consumer insights
In-app delivery programs lend visibility and enable you to leverage consumer insights, such as buying patterns, customer preferences, and loyalty program participation, so that you can better address customer needs. Third party apps don’t share this data with businesses, leading to missed opportunities that prevent your brand from creating the best customer experiences.
More relevant interactions
Once you understand buyers’ preferences, you can personalize offerings to each user, creating a more meaningful experience and brand affinity.
In-app delivery enables you to provide rewards, such as points for using the program, discounts on products, or offers only relevant to a specific customer. This builds loyalty and increases consumer adoption.
So you’re ready to launch your own delivery app? Consider the following when deciding how to implement contactless delivery:
We partner with industry-leading convenience stores, restaurants, and retailers to design successful and profitable delivery programs for food, household goods, and other products. We can help you build your vision, optimize your systems and operations, and differentiate within the market with a contactless delivery offering that customers will love.
Mobiquity’s proprietary Friction Report tool utilizes artificial intelligence and machine learning (AI/ML) to gather and analyze hundreds of thousands of mobile app ratings and reviews from real customers who engage with your mobile app. We use this to identify where frictions exist so that we can turn common challenges into opportunities, creating meaningful digital solutions that lead to your success.