Whether ordering food, picking up groceries, or getting a new TV, consumers are increasingly demanding immediate gratification with less hassle. And companies are racing to meet that expectation through innovation.
Restaurants and retail stores that are looking to deliver greater speed and convenience have several ways to improve their experience, and pairing curbside pickup with a mobile app may be an effective new way to drive profits and customer loyalty.
If you’re ready to learn more about kicking off a curbside program in your business - let’s talk.Let's Talk
In this busy world, curbside will be an appealing option for many people. But certain populations will benefit and engage the most, including some that might be new opportunities for your brand, including:
One of the best things about curbside is that, when done right, it’s a win-win for you and your guests!
|Why guests love curbside||How it can benefit your business|
|Minimizes customer effort||More frequent visits! If it’s easy to get in and out on the go, guests are likely to visit more often.|
|Shorter wait times||Happier customers, higher throughput and greater sales during peak times.|
|Allows customers to fit in pick-up according to their busy schedules||Better planning - you know when to expect visits and can prepare in advance.|
|Allows for multitasking (eg. get gas and a snack in one location
or trips to two stores close to each other)
|Higher check averages and/or more visits.|
|Less contact, decreased chance of interaction with a sick person.||Maintain cash flow and customer preference - customers will choose your location over stores without curbside.|
|Allows pick up on their schedule without delivery charges and tips.||No need to invest in an expensive fleet of delivery drivers.|
While an intense focus on speed and throughput makes quick service restaurants a natural fit for curbside, there are many ways curbside options can be beneficial for traditional retailers, as well.
In grocery chains, for example, curbside is a great solution for consumers who are crunched for time. The ability to place an order and pick it up on the way home from work is compelling for many busy families. Mass market retailers benefit from selling both groceries and other home goods, giving them an advantage for shoppers trying to run errands with more ease.
Curbside can also be a valuable enhancement in convenience store chains where the added bonus of efficiency can drive loyalty. Consumers tell us they love being able to fuel up and simultaneously place their lunch order, getting them in and out and back to their day faster than making two stops when they’re crunched for time.
At Mobiquity, we believe in making sure that the solutions we create have long lasting value for our customers and their consumers. We also recognize that sometimes, time is of the essence and businesses need to move quickly. That’s why we’ve offered those interested in kicking off a curbside program a way to get from idea to plan in two weeks - we’re calling this our Quickstart Curbside Workshop.
This program starts with your hypothesis about the value of curbside in your business, combines our research, experience and insights and commences with a plan that sets you up to quickly develop a functional MVP for live testing. The benefits of this program include:
There are many pitfalls and important considerations when launching a curbside program. It’s important to work with a partner who has experience analyzing operations end-to-end to best integrate curbside into each unique business model.
And when you’re ready to start talking about a program for your operation, let’s talk. Mobiquity has a wealth of experience helping customers design the right program for their operational needs and we’re ready to help you get started.