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Curbside pickup is in higher demand than ever before. Since the beginning of the COVID-19 pandemic, consumers have turned to curbside for ordering food, picking up groceries, and shopping in general. A key driver for this is the increased demand for immediate gratification, convenience, and less effort on the consumer’s part. And companies are racing to meet that expectation through physical and digital innovation.
Restaurants and retail stores that are looking to deliver greater speed and convenience have several ways to improve their experience, and pairing curbside pickup with a mobile app may be an effective new way to drive profits and customer loyalty.
If you’re ready to learn more about contactless curbside solutions for your business - let’s talk.Let's Talk
In this busy world, contactless curbside pickup is an appealing option for many people. But certain populations will benefit and engage these digital experiences the most, including:
One of the best things about offering curbside pickup solutions is that, when done right, it’s a win-win for you and your guests!
|Why guests love curbside||How it can benefit your business|
|Minimizes customer effort.||More frequent visits! If it’s easy to get in and out on the go, guests are likely to visit more often.|
|Shorter wait times.||Happier customers, higher throughput and increased sales during peak times.|
|Allows customers to choose a pickup time to accommodate busy schedules without delivery charges and tips.||Better planning - you know when to expect visits and can prepare in advance. No need to invest in an expensive fleet of delivery drivers.|
|Allows for multitasking (eg. get gas and a snack in one location
or make trips to two stores close to each other).
|Higher check averages and/or more visits.|
|Supports social distancing, decreasing chances of interacting with a sick person.||Maintain cash flow and customer preference - customers will choose your location over stores without curbside.|
While an intense focus on speed and throughput makes quick service restaurants a natural fit for a curbside pickup business, there are many ways curbside pickup solutions can be beneficial for traditional retailers, as well.
In grocery chains, for example, using a curbside pickup app is a great solution for consumers who are crunched for time. The ability to place an order and pick it up on the way home from work is compelling for many busy families. Mass market retailers benefit from selling both groceries and other home goods, giving them an advantage for shoppers trying to run errands with more ease.
Introducing a curbside mobile app or implementing curbside app improvements can be a valuable enhancement in convenience store chains where the added bonus of efficiency can drive loyalty. Consumers tell us they love being able to fuel up and simultaneously place their lunch order, getting them in and out and back to their day faster than making two stops when they’re crunched for time.
There’s never been a better time to invest in something that is sure to pay off in dividends for your business. Developing a curbside pickup solution can improve your customer experiences quickly, especially today as consumers are limiting their visits to stores and restaurants due to the risk of exposure from the COVID-19 pandemic.
You can be the hero for your customers by offering them a safer way to interact with your company and employees while transforming your customer experience for the better into the future.
So, how do you go about building a curbside delivery mobile app?
Mobiquity can help you regardless of where you are in your digital journey. We’ve worked with countless global brands, helping them to digitally transform their business for better customer experiences.
You’re the expert in your field – let our experts help you conquer your digital goals.
At Mobiquity, we believe in making sure that the solutions we create have long lasting value for our customers and their consumers. We also recognize that sometimes, time is of the essence and businesses need to move quickly. That’s why we’ve offered those interested in kicking off a curbside program a way to get from idea to plan in two weeks - we’re calling this our Quickstart Curbside Workshop.
This program starts with your hypothesis about the value of curbside in your business, combines our research, experience and insights and commences with a plan that sets you up to quickly develop a functional MVP for live testing. The benefits of this program include:
There are many pitfalls and important considerations when developing a curbside mobile app and launching a holistic curbside program. It’s important to work with a partner who has experience analyzing operations end-to-end to best integrate curbside into each unique business model.
And when you’re ready to start talking about a program for your operation, let’s talk. Mobiquity has a wealth of experience helping customers design the right program for their operational needs and we’re ready to help you get started.