The Mobiquity
Friction Report

What is a Friction Report?

Companies looking to better serve their customers are investing in digital. Why? Customers expect to find them: online, on their mobile app, or even by asking Alexa.

But to create or enhance your digital experience, you have to start with understanding your customer – including where they’re experiencing pain points or points of friction. So, how do you identify your customers’ frictions?

Mobiquity's friction report is a proprietary tool that uses AI/ML to analyse thousands of customer reviews on mobile apps, websites, and similar tools to gather key insights that help businesses see what they’re doing well and where they can improve. These reports can be created for a specific company or at an industry level to explore what opportunities exist from a broader perspective.

Get your free Report

Interested in getting a Friction Report for your digital solution, or seeing how your industry ranks?

Request your free Friction Report >

Customer insights about your company & industry

Thinking about developing a mobile app? Have a website but not sure why your engagement is low? Curious about how your industry’s most beloved companies are creating more meaningful customer experiences? Mobiquity’s Friction Report helps you answer these questions and more. Did you know?

  • 50% of your customers won't download an app with fewer than 4 stars
  • 77% of consumers read at least one review before downloading an app
  • 55% of consumers say that a 1 or 2 star review negatively impacts their view of your brand

Our Friction Report has been used by leading business executives, helping them to make confident decisions about how to improve or implement digital solutions that create better engagement for their brand, while enhancing the customer experience at the same time.


How are you addressing customer needs?

Now more than ever, the world is relying on digital technology to conduct safer, more convenient transactions. Look at the facts:

  • Low touch options will continue to prevail as customers put more stock in convenience and safety. Mobiquity research proved that 50% of consumers surveyed revealed that they will continue using digital solutions to order groceries and food delivery.
  • According to Statista, by 2023, there will be 1.31 billion mobile payment transaction users worldwide, up from 950 million users in 2019.
  • Digital banking will be preferred for its convenience. Gartner predicts that digitalization will make most heritage financial firms irrelevant by 2030.

So, what are you doing to ensure that your company won’t be lagging behind the digital trends that are here to stay?


Request your Friction Report today

*Please note, free friction reports are subject to availability.