As the leaders of pet care expertise and information there was a unique opportunity for Purina Petcentric to explore voice assistant technology and create a consumer experience with pet care voice enabled application.
With the Purina team, a roadmap was drafted. Mobiquity defined the following features for the Purina UK Alexa skill:
This solution is based on AWS Serverless technologies, and using Alexa Skills Kit.
The resulting skill is scalable and will allow Purina to evolve to add more general pet information as well as potential innovations/skills for a future iteration. The Alexa Purina Skill has been in production for the initial launch event at the National Dog Show in October 2016, and subsequently, was one of the very first Alexa Skills to run on the Echo Show, updated in June 2017. Another update in 2018 was for the UK Alexa Skills Store, and has been widely promoted via Puppy newsletters and through online and printed marketing campaigns in the UK.
