Find out what customers want in your mobile app - and how it has changed post COVID-19 

Contactless touch points have never been more important to consumers, but making them successful can be challenging.

  • 50% of your customers won't download an app with fewer than 4 stars
  • 77% of consumers read at least one review before downloading an app
  • 55% of consumers say that a 1 or 2 star review negatively impacts their view of your brand

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Find out how consumer needs have changed in light of COVID-19 - request an industry Friction Report today!

Request a Friction Report

Our Friction Report shares insight into the mobile app features that are most important to users now, helping you prioritize where to focus. 

Our customers have found The Friction Report to be an important tool in improving the user experience of their mobile apps, app ratings and overall brand perception. Learn more in our video below or download our Friction Report overview.

HubSpot Video


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