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At dinner after day one of my new role picking up Amazon and voice delivery streams for Mobiquity, our school-age children broke into a random unprompted discussion about Alexa skills for Minecraft. For 10 minutes. This conversation topic was surprising, as we didn’t have a voice device in the house at the time, and we don’t use Siri.
Within a week, the uptake started - first with Echo Plus, then Echo Show, lights, Nest, and home security integration. As novel as it was to talk to Alexa and turn the lights off with my voice, the kids' quick adoption of voice has been the most interesting part, with the following observations:
Voice is exactly where mobile applications were 8-9 years ago. We see an initial tsunami of services (in this case >25,000 Alexa skills), some of which provide limited value. But, at the same time, these skills have started to captivate an entire generation of users and developers. Perhaps the voice generation will spend less time hunched over devices and embrace a natural language interaction model for getting things done? If I were under 11 years old and had a voice machine to buy me things, I’d be all over it.
We believe that addressing customer challenges gives you opportunities to delight. Using our proprietary Friction Reports and strong industry expertise, we dig deep into customer sentiment and create action plans that remove engagement roadblocks. The end result is seamless, relevant experiences that your customers will love.