Property and casualty insurance companies often ask Mobiquity to build Alexa or Google Home skills for their customers. The thinking usually goes something like this: By providing storm information, daily insurance tips or a place to pay their insurance bills by voice, customers are safer and happier. Meanwhile, the insurer is maximizing the benefits afforded by new technologies in the marketplace.
The only problem is that, so far, customers aren’t widely adopting insurance skills. Why? They just haven’t transitioned – yet – to using virtual assistants to take care of critical tasks like paying their insurance premiums or other bills. For the most part, voice assistants are still novelty, entertainment and smart home control.
Does that mean property and casualty insurers should ignore voice? Hardly.
With the technology continuing to improve and extend to broader use, getting familiar with voice is good practice for the future. That said, we’re past launching something simply to say you did – so any experiments should deliver real value to your business.
To help insurers find that value, we start with three key questions:
If you can’t come up with compelling answers for your customers, ask yourself those same questions again – this time with a focus on your staff and contractors.
Consider:
The answer, of course, is yes. Those are potentially very powerful uses of voice assistants in insurance – and they represent just a few examples of what’s possible.
Use our three questions as you take a close look at the nuances of your customers, your staff and your contractors. If you would like help, we’re here to provide expert guidance as your insurance organization finds the business value in its “voice.”
Brian Levine serves as Mobiquity's VP of Strategy & Analytics, in addition to running Mobiquity's insurance vertical in the United States. At Mobiquity, he has developed digital strategies for multiple insurers, including Amica, Arbella, Mercury, and Travelers. In addition to his work in this vertical, Brian has pioneered research products at Mobiquity that look at clients through new lenses, including developing the Mobiquity Friction Report (tm) which uses large sets of consumer sentiment data to prioritize digital development based on consumer interest. Prior to his role at Mobiquity, Brian founded a consumer research company acquired by Nielsen in 2015 and lead the development of Audible on Alexa for Amazon.
We believe that addressing customer challenges gives you opportunities to delight. Using our proprietary Friction Reports and strong industry expertise, we dig deep into customer sentiment and create action plans that remove engagement roadblocks. The end result is seamless, relevant experiences that your customers will love.
