The Digital Opportunity for Credit Unions

At Mobiquity, we help credit unions improve their digital customer experience every day. One of the things that excites us most is how the playing field has never been more level. Features that were once only available to customers of the largest corporations can now be offered by the bank around the corner. Which led us to wonder: when banks of all sizes can provide consumers a great digital experience, who’s in the best position to win?

In December of 2021, we surveyed over 1,000 US consumers to understand where they do their primary banking, how satisfied they are, what constitutes the ideal banking experience, and the role digital tools play.

Our research revealed:

  • While consumers ascribed many positive attributes to credit unions, most used large, national banks for their primary account needs.
  • Digital tools are important, especially to the youngest generations we surveyed.
  • Most believed that large, national banks had superior digital experiences.

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