Research shows digital tools drive loyalty among young policyholders

Digital tools have become the new normal for everything from picking up food curbside to digital banking and everything in between. But how has the shift to digital impacted the insurance industry? As more consumers move to digital tools to meet their needs, Mobiquity set out to understand how digital customer experience impacts loyalty and attrition. We surveyed more than 1,000 insurance customers in the US about their current habits, how they predict these habits will change in the future, and what will influence those changes.

Download this white paper to learn:

  • Satisfaction with insurance providers among the generations – from Gen Z to Baby Boomers 
  • How policyholders rate their experiences with insurance companies
  • How likely consumers are to switch insurance providers in the next 12 months
  • Drivers that would lead policyholders to switch from one provider to another

Download White Paper