Building a Better Digital Banking Experience

Driving customer engagement and creating an omnichannel experience through a phygital strategy for the Bank of the Philippine Islands and their branches.



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BPI needed to upgrade its digital banking platform to align with their mission of creating an enhanced customer experience. BPI partnered with Mobiquity and Backbase to devise a phygital strategy to cut across all platform serving, all types of clients.

Mobiquity architected and implemented the Backbase platform to enable digital banking. Within a record time 6 months, Mobiquity helped BPI to launch its first MVP (Minimum Viable Product) and further implemented new functionalities while also rebranding BPIs website to deliver a consistent user experience across all channels. BPI has had great success with over 4 million users and an 87% increase in online banking transactions. 

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