The average adult consumes five times more information every day than they did 50 years ago, and they’re spending more than 12 hours of their day in front of a screen. Now more than ever, it’s increasingly difficult to engage with consumers who have so much information in front of them at any given moment.
Interestingly, 80% of the time that humans spend on their phones is actually related to app usage. This would explain why there are over two million mobile apps available in the app store, and why businesses are adopting the trend or failing to thrive in today’s noisey market.
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An app can reach users in a specific time or place enabling you to offer goods or services exactly when and where consumers need them
Provide users with real-time access to speakers, on-site product demos, and other relevant information to help your conference or tradeshow run more smoothly
Allow users to track, manage, and leverage rewards right from the app to increase engagement with and loyalty to your brand
These days, there are many options for brands looking to create or revamp their mobile app. Despite the plethora of choices, too many apps are being developed without the insight needed to create a comprehensive strategy and ultimately a successful mobile app. Our proprietary research shows that there are several factors that contribute to failure of an app, including:
The consequences of a poor user experience with these features can have a lasting impact on your business as a whole. For example, low app reviews can lead to poor brand perception and login issues may deter users from regular interaction with your services. With so much at stake, you need to thoroughly consider the features that matter most in your industry to ensure that once your app is launched, it helps your brand, not hurts it.
Developing a successful mobile app is complex. It’s important to get it right, especially when your brand depends on it. Finding a partner that will hear your needs, work in collaboration with you, bring a multitude of experts to the table, and create an experience that furthers your business goals can be tough. The Mobiquity difference, and how we achieve all of these objectives, lies in our people. Our teams blend strategists, creatives, and engineers to ensure your final mobile app achieves your business objectives, represents your brand and fits into your larger digital strategy.
Beyond a best in class team, only Mobiquity has the insights that enable our customers to prioritize the features that matter most in creating a successful user experience. Our Friction Report combines data, sentiment, and actual feedback from customers to provide the most accurate view of which features and functionality trigger reviews in your market. This report serves as the roadmap to creating a 5 star app that drives positive engagement with your brand.
Want to see for yourself? Contact us to receive a copy of a Mobiquity Friction Report highlighting the most important features for you to consider.
Mobiquity is a global digital consultancy that helps the world’s leading brands understand, apply, and engage with technology in meaningful ways. We can help you strategize, create, and implement a custom mobile app that helps you thrive in today’s competitive landscape. Our full-service teams are focused on creating powerful experiences for your users that bolsters brand loyalty and trust.
Whether you want to develop a brand new mobile app for your business or update your current one, Mobiquity is ready to help.