Whether you and your team are just starting to develop a digital health or wellness app, or are looking for ways to improve and optimize your existing one, we hope this report will serve as a valuable source of inspiration. This report can be used as an inspiration for ideation sessions for new features, as a guideline to assess the uniqueness of a mobile patient engagement application or just as interesting food for thought for any digital healthcare professional.
The essence of building a successful application is to fully understand your target group and at the same time make sure the user experience is aligned with health professionals, systems and how your treatment or service fits in this multistakeholder journey. It makes quite a difference if you are leading a therapeutic or want to introduce a digital service into a competitive landscape. Understanding what are the essentials and how you can distinguish yourself from the competition can be key and might give you the advantage to outperform the market.
At Mobiquity we have built many successful healthcare solutions for our clients with our proven Digital Traction Model (DTM). Our approach starts with truly understanding user and business needs. The outcomes of this process are subsequently validated with users. We then prioritise proposed features based on technical feasibility and viability to build a Minimum Viable Product. The feedback received from users of the MVP is incorporated into a final version which is released to market, and the feedback process is continuously repeated to optimise the product for future scaling and releasing of new features.