Personalization has a few different definitions. At Mobiquity and for our clients, personalization is all about creating a digital customer experience that is unique for each of your customer personas to improve engagement, achieve your North Star goals, and unlock new opportunities.
In this video, Britt Mills, Senior Director of Customer Experience at Mobiquity, discusses how Mobiquity approaches personalization and what you can expect from a personalization workshop with our team.
Transcript:
When it comes to personalization, it means a lot of different things to a lot of different people. It's a huge initiative. It's not something you deploy overnight and it's something that really impacts your customers.
It means one thing to an experience team, it means another thing to a data team, and another thing to an operations team.
Our approach at Mobiquity is to do a very focused, outcome driven workshop to really uncover what personalization means to you and how to execute against that.
Having a workshop that looks at what does personalization mean to your business? What does it mean to your customer, how will you measure it, what does your architecture look like today to actually deploy it and make sense of your data sources and what does that mean to the overall product ecosystem and experiences that you've created along the way with your customers.
A Mobiquity workshop is very outcome driven, leading with tangible assets that moves you closer to your end goal of deploying a seamless personalization strategy for your customers.
Ready to take your personalization strategy to the next level? Contact us today to inquire about our personalization workshop
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