Developing a Contactless Program

The opportunity for contactless transactions

Even before the outbreak of the coronavirus, gas station pump handles have been known as one of the dirtiest places that consumers regularly touch. According to the World Health Organization (WHO), studies suggest that viruses (including preliminary information on the COVID-19 virus) may persist on surfaces for a few hours or up to several days. And while leaders in fuel and convenience spaces are doing what they can to combat the spread of germs and transmissible viruses by cleaning their facilities more often, it might not be enough assurance for some consumers.

An opportunity for convenience stores and gas stations

Enter contactless experiences. Forward thinking companies can protect their customers from exposure to germs while reducing stress, and become their preferred fuel stop,  with the help of mobile technology. From contactless fueling -- think mobile pay, mobile pump start, and full serve attendants at pumps -- to pump-side delivery using the same app to purchase goods brought straight to your trunk. The “drive thru” experience might be the next big thing to come to gas stations.

Convenience stores and gas stations that implement digital strategies to make their customers’ experiences safer and friction-free stand to benefit from an uptick in business driven by a preference for easier and safer fueling. Proof for this lies in some of the recent news about e-commerce and delivery:

  • In Italy, one of the first countries to order residents to stay home in a bid to prevent the coronavirus from spreading, e-commerce transactions have soared 81% since the end of February. 
  • Similarly, in Target’s recent investor call, the company discussed how creating convenient ways for people to shop with pick-up, drive-up and same-day delivery has changed the behavior of its shoppers creating higher spending and a more loyal customer.
  • Amazon is looking to hire 100,000 new distribution workers to keep up with the online shopping surge caused by coronavirus.
  • Wawa, a regional chain of convenience stores and gas stations, already has an order-ahead feature on its mobile app and is taking extra measures to stop the spread of germs, such as no longer allowing self-serve on drinks such as coffee, fountain drinks, and tea.

Ready to learn more about how to launch safer customer experiences?

Mobiquity's Contactless Kit

In response to our customers’ requests to help them quickly offer safer, touch-free, experiences for their guests, we’ve created a Contactless Accelerator to enable them to fast-track this offering. Together we can roadmap your digital future, get a pilot up and running, and put your business on the right track to unlocking safer experiences for your customers. 

The Contactless Kit includes:

  • Business analysis - cost benefit review of launching a contactless offering, build versus buy analysis
  • Current state analysis - looking at physical experience, analog experience, digital implications, technological underpinnings
  • Scenario planning - how will you translate what we’ve learned into next steps? 
  • Go forward plan - 30/60/90 day plan of how to rollout and measure
  • Risks, dependencies and assumptions

Why work with Mobiquity?

It’s important to work with a partner who has experience integrating mobile with fuel and retail POS systems. Mobiquity has experience considering all aspects of a convenience store’s business and making sure our partners don’t miss opportunities to delight their customers and drive business success.

Contact us to learn more about how we can help you contactless transactions for your guests.