The Mobiquity
Friction Report

Enhance your digital experience and drive revenue growth

As organisations strive to meet the evolving needs of their customers, significant investments are directed towards the development of digital products and solutions. Yet, the key to crafting an outstanding digital experience lies in a deep understanding of the customer. This involves identifying existing pain points and frustrations within current offerings and discerning the enhancements or features that will guarantee future satisfaction. For an efficient and strategic approach to this process, Mobiquity has developed a digital friction report. This report serves as a comprehensive tool, outlining areas ripe for improvement and expansion within your digital offerings.

What is a digital friction report?

Mobiquity's friction report employs advanced technology tools such as AI, ML (machine learning), and big data analytics. Our team build and utilise AI algorithms to identify friction points within a digital product or solution, by analysing thousands of interaction data and patterns. Using big data analytics, they quantify and prioritise the severity of these friction points based on user sentiment and engagement metrics. Machine learning is employed to uncover and reveal underlying factors contributing to friction, from design flaws to technical glitches. Our team segments users based on behaviour, enabling personalised recommendations tailored to specific customer bases. Finally all results are benchmarked against competitor and industry trends to help identify areas for improvement and growth. These reports can be created for a specific company or at an industry level to explore what opportunities exist from a broader perspective.

Request your free digital friction report

Customer insights about your company & industry

Thinking about developing a mobile app? Have a website but not sure why your engagement is low? Curious about how your industry’s most beloved companies are creating more meaningful customer experiences? Mobiquity’s Friction Report helps you answer these questions and more. Did you know?

  • 50% of your customers won't download an app with fewer than 4 stars
  • 77% of consumers read at least one review before downloading an app
  • 55% of consumers say that a 1 or 2 star review negatively impacts their view of your brand

Our Friction Report has been used by leading business executives, helping them to make confident decisions about how to improve or implement digital solutions that create better engagement for their brand, while enhancing the customer experience at the same time.


How are you addressing customer needs?

Now more than ever, the world is relying on digital technology to conduct safer, more convenient transactions. Look at the facts:

  • Low touch options will continue to prevail as customers put more stock in convenience and safety. Mobiquity research proved that 50% of consumers surveyed revealed that they will continue using digital solutions to order groceries and food delivery.
  • Digital banking will be preferred for its convenience. Gartner predicts that digitalisation will make most heritage financial firms irrelevant by 2030.

So, what are you doing to ensure that your company won’t be lagging behind the digital trends that are here to stay?


Request your Friction Report today

*Please note, free friction reports are subject to availability.