Enhance your digital experience and drive revenue growth
As organisations strive to meet the evolving needs of their customers, significant investments are directed towards the development of digital products and solutions. Yet, the key to crafting an outstanding digital experience lies in a deep understanding of the customer. This involves identifying existing pain points and frustrations within current offerings and discerning the enhancements or features that will guarantee future satisfaction. For an efficient and strategic approach to this process, Mobiquity has developed a digital friction report. This report serves as a comprehensive tool, outlining areas ripe for improvement and expansion within your digital offerings.
What is a digital friction report?
Mobiquity's friction report employs advanced technology tools such as AI, ML (machine learning), and big data analytics. Our team build and utilise AI algorithms to identify friction points within a digital product or solution, by analysing thousands of interaction data and patterns. Using big data analytics, they quantify and prioritise the severity of these friction points based on user sentiment and engagement metrics. Machine learning is employed to uncover and reveal underlying factors contributing to friction, from design flaws to technical glitches. Our team segments users based on behaviour, enabling personalised recommendations tailored to specific customer bases. Finally all results are benchmarked against competitor and industry trends to help identify areas for improvement and growth. These reports can be created for a specific company or at an industry level to explore what opportunities exist from a broader perspective.
Thinking about developing a mobile app? Have a website but not sure why your engagement is low? Curious about how your industry’s most beloved companies are creating more meaningful customer experiences? Mobiquity’s Friction Report helps you answer these questions and more. Did you know?
Our Friction Report has been used by leading business executives, helping them to make confident decisions about how to improve or implement digital solutions that create better engagement for their brand, while enhancing the customer experience at the same time.
Now more than ever, the world is relying on digital technology to conduct safer, more convenient transactions. Look at the facts:
So, what are you doing to ensure that your company won’t be lagging behind the digital trends that are here to stay?