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Amica Insurance has been recognized for its outstanding customer service since its founding in 1907. Realizing that its digital experience was becoming more essential, the company needed to enhance its web and mobile channels with new features to better serve its customers.
Mobiquity developed an effective plan that would help Amica remain competitive and on track to meet its digital goals. It spent several months conducting extensive market research, interviewing stakeholders and developing a comprehensive competitive analysis to better understand Amica’s digital landscape. Mobiquity then used the data to build a roadmap to take Amica through the stages of maintaining, competing, and ultimately leading the market in digital. From building a customer community to predictive analytics, Mobiquity continues to help Amica hone its innovative strategy.
“Mobiquity has played a critical role in helping us plan for the ever-changing needs of our customers,” said Jim McDermott, Senior Vice President and Chief Marketing Officer at Amica. “They took the time to get to know our stakeholders and our corporate culture as they guided the development of a strategic plan tailored to our digital needs. Our partnership with Mobiquity will allow us to remain highly competitive within our industry.”