Focus on the technology that is needed today.

In this age of accelerated digital adoption, it’s tempting to project the myriad ways that shoppers of the future could use technology to reshape the retail experience. And while it’s important to keep an eye on what’s next, no retailer can afford to waste resources thinking about what could be if it sacrifices what’s needed to get through current challenges.

In this webinar, experts working on the frontlines with some of the world’s most loved retail stores discuss why they think the ‘store of the future’ is nonsense and where companies should focus to maintain, retain, and obtain customers.