The coronavirus has caused a huge surge in the demand for contactless options with everything from picking up groceries to ordering food curbside, and even pumping gas. Implementing contactless payments is a key component to ensuring a complete contactless customer experience. According to Mastercard, 51% of Americans use contactless payments and overall usage of contactless payments in the country has risen 150% since March 2019. Another report noted that 49 countries have announced contactless payment transaction limit increases, ranging from 25% to 400%, with an average of 131%.
Aside from the benefits of keeping people safe from COVID-19, why are companies implementing contactless payments? And consumers generating demand for this service?
Now that customers have become comfortable with contactless payments, they love the convenience that it offers. Here’s why contactless payment implementation is so useful for businesses and consumers alike:
Does your mobile app make it difficult or easy to order, purchase, and pick up or deliver food, fuel, or other retail items? Mobiquity’s proprietary Friction Report analyzes thousands of user ratings and reviews to provide deeper insights into your industry, enabling you to create a digital strategy based on real customer preferences for a more meaningful customer experience.
When it comes to creating a touchless, digital payment solution for your business – look no further. Mobiquity has been developing mobile apps for years and we know digital payment is one part of the experience that can make a big difference for businesses looking to reduce customer effort.
Our recent work with Kum & Go, a regional chain of convenience stores and gas stations, is one example of how we created a contactless payment program. We helped consumers shave time off their fuel up experience, saving them from the bitter cold winters and hot summers all while earning rewards points for using the app.Learn more about our work here
With an estimated 150 million Americans projected to use contactless payments this year, this is an effort worth your investment. We will help you implement contactless payments into your broader contactless retail experience strategy. Our specialties include:
From fuel selection to payment, pump activation and actual fueling at a gas station, our experience with convenience stores and gas stations, including Wawa and Kum & Go, can benefit your organization by digitally transforming the on-the-go fuel and food experience.
Consumers looking at online menus, ordering food, paying for it, and then picking it up or waiting for delivery (to their home, curbside or a restaurant’s table) can experience a simpler dining experience that’s safe and convenient. Plus, real-time, dynamic menu updates based on inventory help consumers make the best financial decisions based on availability.
Retailers that offer an in-store experience should think about the full ecommerce opportunity before them. From ordering and payment, to a hybrid approach enabling in-store appointment booking, self directed checkout and payment, and curbside or click and collect pick-up options, retailers should offer a range of experiences that meet the needs of each individual customer.
Specifically, the services we offer for each of these contactless options include:
Your digital strategy will include many channels, such as: website experience, mobile app, voice skills, chatbot, and more. We can help you kickstart or enhance these channels with contactless payment to ensure a seamless experience across all channels.
Digital transformation strategy session
Maybe you’re revisiting your digital approach altogether and need help thinking through the methods and strategies that will be most fruitful for you today, five years from now, or even 10 years into the future. Let us work with your teams to create a digital transformation strategy that you can be confident about as the world evolves.
In a crowded marketplace, how do you plan to stand out? Will you create an experience that customers rave about? How you innovate now will define how you retain existing customers and attract new ones for sustainable growth.
Customer experience & analytics
The way you measure the success of your company often comes down to the experience you create and the analytics that prove whether that experience is working. Let us help you put a framework in place for your omnichannel contactless payment strategy.
North Star ideation
What is your biggest driver of success for contactless payment? Do you know? Are you sure that the metrics you have in place are giving you the best picture of the overall health of your company? Our teams will help you develop your North Star so that you can easily identify where you want to go and make a plan for how to get there.