Let’s face it – every credit union has the challenge of unengaged members. These may be the members who only join a credit union for great rates on an auto or other type of loan while keeping their primary checking and savings relationships elsewhere. While it could be easy to just accept them as temporary members and take the interest they’re paying on loans, these members signify a huge opportunity.
The experience you provide matters. Making it a great experience can turn your credit union’s unengaged members into loyal ones.
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