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In this video, Natalie Hahn, VP, Alliances, discusses why a shocking percentage of transactions are abandoned during the onboarding process and how you can avoid being part of the statistics.
Are you searching for a digital onboarding partner? Let's talk.
The Mobiquity Minute video series was created to provide tips, insights, and expert perspectives on all things digital. True to its name, in just about a minute, watchers will learn about a variety of digital topics – from mobile apps to conversational AI, digital transformation, customer and employee engagement, AI/ML, and everything in between. Check back often for new videos regularly. Want to keep watching? Scroll down for more interesting insights.
As we're working with our customers on building out their digital experiences, one of the most important elements that we look at is what does the digital onboarding process look like?
So for customers who are creating a subscription environment, who are creating a members only center, or who have products they're trying to sell and they're just trying to collect enough customer information to complete the transaction, digital onboarding is key.
Forty percent of online transactions are actually abandoned by the customer because they run into some sort of glitch in the onboarding process. It's not accepting their ID. It's not accepting a document or something that they have to upload in that process.
Which means forty percent of transactions either aren't happening or going to a competitor, who has a smoother easier to manage onboarding process.
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