The North Star helps businesses align and create a unified view of what success looks like for their digital programs. In this Mobiquity Minute video, Britt Mills, Senior Director of Customer Experience, discusses our approach to the North Star and why it is so important for businesses to implement. Watch the video now to learn more:
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The Mobiquity Minute video series was created to provide tips, insights, and expert perspectives on all things digital. True to its name, in just about a minute, watchers will learn about a variety of digital topics – from mobile apps to conversational AI, digital transformation, customer and employee engagement, AI/ML, and everything in between. Check back often for new videos regularly. Want to keep watching? Scroll down for more interesting insights.
Transcript:
So the North Star is something that we integrate into all programs at Mobiquity. It's not a new concept to define and create a North Star, but it's something that we feel really helps to align everybody on what success looks like for the customer and what success looks like for the business.
So it helps us to build our foundation that every initiative, every feature, every item within the digital transformation roadmap – we can as a unified team throughout disciplines, go back to a North Star and understand, is this going to help us reach our CX vision? Is this going to help us reach our metrics and goals that we've set for business? And the North Star, you know it's a very simple canvas. It's a very simplified view of how we're going to define success. So aligning your product vision with initiatives that are going to help you reach that product vision, with then the KPIs and indicators, are going to help you validate that you're on the right track all leading back up to your North Star.
So it's a tool we typically have a workshop with a client to be able to align and create a unified view of what success looks like, get alignment on the North Star, and then use it as a good artifact moving forward throughout the digital program.
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