Transforming Healthcare with Reinforcement Learning

Teun Schutte
Publication Date
23 August 2022

Transforming Healthcare with Reinforcement Learning

Download the white paper

As a society, we are more diverse than ever, we are more informed than ever, we are aware and proud of our individuality. Now, more than ever, consumers seek experiences that reflect their preferences, style and needs. The one size fits all approach just doesn’t work anymore.

In many consumer offerings the shift from one size fits all to personalisation is already the case. Daily, we experience personalised recommendations and insights from the likes of Facebook, Spotify, Google, Netflix and Amazon. Also in healthcare and wellbeing, patients are more and more interested in understanding their own health. And they expect, due to their experience with consumer offerings, a personalised approach to help them achieve better results. Digital technology can create more personalised health experiences and empower people to take greater control of their health and wellbeing.

Understanding which aspects of the healthcare experience can be innovated, and which can be personalised, is a huge part of moving forward successfully. For patients and consumers, healthcare isn’t just a collection of tests, therapies and procedures, but a journey towards better outcomes or ‘just’ an easier life. The journey - that every human being undertakes many times – is deeply personal.

What makes or breaks a course of treatment and outcomes isn’t the drug or the exercise, but the personal considerations around it: when and how long the drug is taken, which lifestyle changes will you adopt, how carefully do you track outcomes, how engaged are you in the long term.

One of the most promising technologies to achieve a personalised health approach is Artificial Intelligence (AI), in particular one specific method called: Reinforcement Learning (RL). RL has shown impressive results, e.g. it is the technology behind computers playing complex computer games, driving cars, optimising your Facebook feed, recommending your next Netflix series to watch, and it is now showing promise to enable personalised medicine and care.


You can read more about Reinforcement Learning in Personalised Healthcare in our white paper. The paper provides both a high level and more technical description of RL, our approach, applications and last but not least 5 key learnings to follow when developing your personalised healthcare solution.

Download the white paper


Teun Schutte

As an expert in digital healthcare and organizational excellence, Teun Schutte is the Managing Consultant of Digital Strategy Healthcare, Mobiquity. Teun has an established career in healthcare, with a specialism in respiratory health. Beginning his career at GlaxoSmithKline, he spent over 13 years at the organization and worked across 6 different roles. Teun joined the company as a Clinical Research Manager and rose through the ranks to become the Head of Sales and Marketing for Respiratory. Teun has worked on developing digital health solutions, such as the deployment of the MyAsthma application, a COPD coach, and he was integral to the transformation of GSK towards empowerment and digitalization. In 2015 Teun completed Nyenrode Business University in Amsterdam in Healthcare Innovation and Management which further strengthened his expertise in health innovation. Teun joined Mobiquity in 2016 to strengthen the team with his healthcare strategy and digital experience. He has worked with the Princess Maxima Center for Pediatric Oncology to redefine the patient pathway from the perspective of the family. He created a digital assistant for pain management and worked in many more disease areas to design and validate digital opportunities, always with delivering value to all users value in mind. In his free time, Teun undertakes voluntary work for the Personalised Healthcare Catalyst Alliance where he has created multi-stakeholder journeys and projects for rheumatoid arthritis and depression, such as “HelpYourFriendsHelp” - a project which activates the social network for people with mental challenges. He is also a volunteer for “Het Longfonds” – a Dutch non-profit which tackles chronic lung diseases. Teun is an authority on using digital technologies to create human-centric healthcare solutions, multi-stakeholder design, respiratory healthcare solutions, realigning the patient pathway from various stakeholder perspectives, and reimagining financial well-being as part of every healthcare strategy.

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