Solution

Single content management platform

The client required improvements in their overall user experience and required a design that aligned their UI with their UX vision. The primary goal was to improve user engagement, increase conversion rates, and reduce costs in alignment with each subsidiary brand’s strategy.

With multiples websites catering to different geographies, effective content management was another important business need.

Additionally, the client expressed the need to move from an on-premise solution to a cloud-based solution and distribute and manage data across multiple systems.

Leveraging knowledge of mobile app development and integrations to develop pre-arrival functionality across all brand websites was also part of the requirement.

We offered the client the option of a single content management solution to facilitate content delivery across web platforms and geographies.

We recommended adopting Sitecore Business Optimization Strategies (SBOS) to enable personalization, upselling and cross-selling. The features of the new digital platform included omnichannel, personalized, contextual content.

We suggested a robust sub-system integration, code reuse and single code base for all brands. Horizontally scalable content delivery solutions were suggested using Akamai, ChinaCache and Incapsula.