To see the original publication of this article visit Chain Store Age.
Restaurant and convenience store retailers offering fast-food products should focus on the quality of their e-commerce sites and apps.
According to the new “Restaurant and Convenience Store Digital Impact Report” from digital consultancy Mobiquity, when it comes to continuing to order from a particular restaurant or convenience store, 82% of respondents agree that having an easy-to-use website is important. Another 76% agree that an easy-to-use mobile app is crucial.
A majority of respondents reported an increase in mobile and online ordering as well as the utilization of curbside services in the past year. This is especially true among respondents from digitally native generations. For example, 63% of respondents aged 25-40 will frequent a restaurant or convenience store that has digital offerings more often than ones that do not. Additionally, 44% of respondents in this age group have changed where they order food from because their usual place had subpar digital offerings.
In addition, younger respondents are nearly three times as likely to use mobile apps than those 56 and older. Over 70% of respondents aged 18-55 stated they are likely to increase how often they order from a store if its mobile app is easy to use.
Other interesting findings include:
Mobiquity surveyed nearly 1,300 consumers across the U.S. who are 18 years of age or older.
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