D2C: Create a new revenue driver for brands

D2C: Create a new revenue driver for brands

Mobiquity hosted ShoppingTomorrow Expert Group kick-off  on the 24th of March 2022.

ShoppingTomorrow is the digital commerce platform for all e-commerce professionals. We jointly explore, investigate and contribute to the transformation of B2C and B2B retail. What do future developments in the field of business models, customer journey and technology, for instance, mean for employees, companies and the Netherlands?
This year, the focus of the expert group will be discussing the Challenges of Direct-to-consumer e-commerce models.

For the kickoff, Mobiquity and Spryker hosts prepared discussion topics such as:

• Definition of 2022 main theme and its subthemes
• Which questions should the expert group answer
• What are the preferred means for presentation (White papers, Podcasts, etc)
• Workshop on Current DTC state in the NL, Europe and Globally

These topics generated a great level of debate, with important and innovative insights coming from the diverse expert panel members industries and levels of maturity. These activities led to a DTC situation canvas to be used as the basis for further research within the expert group. There will be other 5-6 sessions throughout the year, so much more is coming.

*ShoppingTomorrow research platform was initiated by Thuiswinkel.org in 2013 and is now supported by over 20 Dutch industry and special interest groups.

Results of the Meeting
1. The 2022 main theme is defined:

• D2C: Create a new revenue driver for brands

2. One idea was given: To allow everyone to make a pitch of their company’s D2C strategy
3. The second idea generated at this time would bet o bring guest speakers for specific and relevant topics (5min presentations, that could be done virtually). The topic ideas for these 5 min presentations were:

• New Revenue for D2C
• Market use case (eg internationalisation)
• Biggest frictions or challenges for D2C initiatives (ex: Technology barriers)
• Status of best-in-class D2C initiatives
• Value chain of D2C (and the difference tot he company’s core Value chain)
• What benefits the D2C Strategy brings? What are the KPIs?
• Increased complexity from global scenario and its impacts on D2C

4. For the status and situation of D2C in The Netherlands and Worldwide there was an interactive exercise which discussed trends related to:

• Demographic, Customer needs, Rules and Regulations, Economy and environment, Competition, Technology, Uncertainties

Mobiquity & Spryker, ShoppingTomorrow expert group, chaired by Danny Groenenboom, Strategy Director Retail Europe at Mobiquity EMEA & APAC and hosted by Gijs Schuilingh - Regional Director Benelux Spryker.

This expert group will work on exploring: How does D2C become an important profit factor for B2B organisations?

Direct supply to end users by manufacturers is not a new trend. However, the digitisation of retail has accelerated this development in recent years.  Brands and manufacturers implement such a "Direct-to-consumer" (D2C) strategy to very different degrees. Digital touch points play a decisive role in purchasing decisions, whether or not the products are ultimately purchased online. Building expertise in digital commerce is becoming critical for an increasing number of companies, regardless of the industry in which they operate. The more time that passes before the necessary capabilities are developed, the more companies fall behind the competition. The degree of Direct-to-Consumer (D2C) potential depends on the maturity level of the D2C strategy. The good news is that as an organisation matures, its revenue potential grows.

What is covered during the study?

Together with 20+ experts, this expert group will analyse the market to assess the potential of a D2C strategy and further investigate the advantages and disadvantages for organisations. Important research questions and topics therein are:

• What is the status / situation of D2C in 2022 worldwide?
• What trends are there in D2C?
• What is the future value of a D2C strategy?
• What types of D2C providers are there (technical maturity)?
• How do manufacturers decide whether a digital D2C strategy is viable for them?
• What are the crucial drivers and barriers of a D2C strategy?
• What are the benefits of a D2C strategy?
• What are the challenges of a D2C strategy?
• What are the pros and cons of setting up your own B2B marketplace?
• What are the tools and technology needed to start successfully?

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Curious to learn more?